To establish a strong brand identity, several brainstorming sessions and user tests were conducted, ultimately leading to the creation of the Smartlink+ brand. This process ensured that the name and visual identity would resonate with the target audience.
The design team focused on simplicity, durability, and portability to create a versatile and user-friendly device. By prioritizing these core attributes, the final product met the needs and expectations of potential users.
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Designing the user interface for Smartlink+ posed a unique challenge due to its energy-saving operating system. To address this, I developed an interface that blended old-school simplicity with a modern aesthetic, resulting in an intuitive and efficient user experience.
In just one month, the project milestones were accomplished. This included the establishment of the brand, product design, user interface optimization, and the production of a promotional video. The promo was scripted, filmed, edited, and even featured original music composed specifically for the project.
A successful Indiegogo campaign that met and exceeded the desired results.
