Conduct thorough research on regulatory rules and accessibility guidelines to ensure the platform meets all necessary compliance requirements.
Implement a responsive design that caters to various devices, including older mobile phones, to provide a seamless experience for all users.
Simplify the user interface and navigation by breaking down the process into three straightforward steps: finding a plan, comparing local plans, and enrolling in the chosen plan.
Run multiple user test with the target audience to gather feedback and iteratively refine the design to ensure optimal usability and accessibility. Research efforts include qualitative and quantitative usability and impression testing (moderated and unmoderated), in addition to data aggregation and evaluation using the PURE method (NN/g) and benchmarking.
The final design of MedicareAdvantage.com offers a user-centric shopping and enrollment experience that meets the unique needs of the 65+ target audience. Users can easily find a Medicare Advantage plan, compare local options side by side, and enroll in the right plan for them, either online or by phone. By paying attention to accessibility concerns and simplifying the process, the platform is optimized for older mobile phones and has a shallow learning curve, resulting in greater user satisfaction and increased plan enrollments.
