Flan.me Mobile Application

UI/UX

Branding

Case Study

Product

Design System

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Project Description

Flan is a purpose driven networking application designed to improve the quality and continuity of professional connections in live environments. The product blends intelligent matchmaking, real time proximity awareness, and community driven engagement to help people connect with intent. Rather than optimizing for volume or passive browsing, Flan focuses on relevance, timing, and follow through to support meaningful relationships that extend beyond a single interaction.

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Problem

Professionals across tech and startup ecosystems face persistent challenges when networking. Traditional platforms are saturated and transactional, producing large numbers of low quality connections that rarely translate into meaningful outcomes. At live events, discovery is largely driven by chance, social confidence, and limited context. As a result, people struggle to: Identify relevant connections in the moment Understand why a connection matters Maintain context after the interaction ends Access was never the constraint. Relevance and continuity were.

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Solution

Flan reframes networking as a context aware, intent driven experience. Purpose Driven Networking Flan supports in person interactions by grounding discovery in real world context and user intent, making connections more deliberate and less accidental. Intelligent Matchmaking Users are surfaced based on shared goals, interests, and reasons for participation rather than static profiles or popularity signals. Community Centric Experience Flan provides a shared space for users to post updates, share insights, and stay connected with the network they build over time. Fostering Lasting Relationships Memory cues and lightweight tools help preserve context so relationships can continue meaningfully after the initial meeting.

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Process

I led the product from concept through beta launch, owning product strategy, UX architecture, and execution.

The app was designed in Figma and built using FlutterFlow, allowing for rapid iteration and real world validation. Core capabilities included:

Discovering people nearby during live events
Public and private live location sharing
Intent based connection discovery within a live perimeter
Connection level memory cues for follow up
Sharing original content to maintain engagement and context

Design decisions were informed by real usage in event environments rather than theoretical use cases.

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Design Elements

No items found.

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Results

Flan’s beta launched at Xpand Conference 2024.

The initial goal was to onboard 100 beta users. The product reached over 400 engaged users during the event, with additional inbound requests from organizers and communities in the weeks that followed.

Qualitative feedback consistently reinforced the product hypothesis:

A Microsoft attendee stated, “I used it, I will use it again, and I would recommend everyone to use it.”
A startup founder shared, “Using Flan saves us effort and time and helps us navigate big events better and more efficiently.”
The CEO of Kilograms, the event management company behind Xpand Conference, said, “I want Flan to be the official Xpand app.”

These outcomes validated the experience model and informed subsequent iterations.

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Tools Used